Aijoo
Designed by a Mother, Tailored for Your Child
Aijoo is a Korean lifestyle brand that proposes innovative childcare products, part of Sero Corporation. They identify and address the recurring inconveniences in a baby's everyday life - from eating, sleeping, to playing. They wish parents can embrace more convenient and enjoyable moments with the help of Aijoo's products.
The Aijoo Bibs are their best sellers (available at Mom Hustle & Heart store). To find a comfortable pattern and length that fully covers the entire garment while allowing the child to move freely, the founder personally received detailed feedback from mothers and made more than 100 modifications through meticulous planning, designing, and manufacturing processes.
Crafted in South Korea's top fabric factory, their premium waterproof fabric features a 99.9% bacteria reduction, premium water-repellency, and passes non-fluorescent tests.
Founding Story
Founded in Busan, Korea in 1985, Sero Corporation began its journey on the Se-ro, 'the narrow alley' in Korean.
Busan, a historical center for the shoe and sewing industries, still hosts numerous active sewing factories. Sero collaborates with these factories, with experienced artisans of 30~40 years of experience crafting products by hand.
Proudly carrying the labels of 'MADE IN KOREA' and 'MADE IN BUSAN,' they specialize in lifestyle accessories, with a focus on children's accessories.
The birth of a child brings change to a family's daily routine.
They are committed to identifying and resolving subtle inconveniences in customers' changing lives by designing products to make shared family moments of eating, sleeping, and outings more enjoyable and convenient.
Aijoo
It's an all-in-one high chair that helps both mother and baby have an enjoyable mealtime together.
